'Anamika' movie promotion in unique way‘Anamika’ movie promotion in unique way

Director Shekar Kammula is promoting his upcoming movie ‘Anamika’ in an innovative way. In this season of Sankranti festival  first thing that strikes our mind is about ‘Kite flying’ with people of different age groups flying kites and enjoying fun. You may think how is this related to ‘Amamika’ movie, coming to that ,this year Kites festival drew notice of everyone with the kites flying in the sky with ‘Ajay Shastri Missing’ tag on them. But, Who is Ajay Shastri?  His wife Anamika Shastri is searching for him in this unique way.  Is this a prank or is it real? Is the conversation among the people in Hyderabad.This is the different style of publicity for the movie ‘Anamika’  chosen by Sekhar  Kammula.

Nayanatara is playing the title role. Vaibhav Reddy, Harshavardhan Rane and Pasupahti are playing other key roles.