Connekkt Media And Mercuri Group Forge Partnership For Multiple Mega Budget South Films
Connekkt Media and Mercuri Group forge Partnership for Multiple Mega Budget South Films with an investment totaling Rs. 925 Crores starring Megastars.
Chennai, Nov 10, 2023: Embarking on an exciting Cinematic Partnership, Connekkt Mediaand Mercuriare delighted to announce a transformative collaboration, bringing forth a slate of multiple mega-budget filmswhich are set to enthral audiences over the next three years.Connekkt Media will be the studio for the films and Connekkt Media and Mercuri Group will be Producing the Films together.
Mercuri Group India has unveiled a specialized unit, Mercuri Movies, in collaboration with Connekkt Media with a focus and on to leverage the Entertainment and Content Businesses in the South. This partnership will open a whole new world of Content Creation in South Cinema, besides Streaming Content, Original Content IPs and other formats and explore opportunities in the wholesome South Entertainment Business. The First Film in this thrilling Partnership is the much-anticipated Official Biopic based on the life and times of the Music Maestro, isaignaniILAIYARAAJAwith the very versatile and talented Dhanush portraying the legendaryComposer on Screen. Filming for the same is scheduled to commence in October 2024 with the release slated for mid-2025.
The Partnership will be a catalyst in bringingbest in class global practices andstructured studio production to the Cinema and Entertainment Industry in the South. The combination oftheleading creative capability of South Cinema with these global best practices will deliver significant business growth over the next decade. The partnership will be based out of Chennai and ably led by Shri. Ilamparithy Gajendran.
Southern entertainment industry releases more than 900 movies in a year andhas taken a big leap in the Indian entertainment industry and has started leading the wayin terms of original content creation especially post the pandemic.Commenting on the association, Connekkt Media’sVarun Mathur said “Mercuri is one of the most reputed names in global entertainment space and has been an amazing partner to us and we are thrilled to be joining hands with them to produce multiple mega-budget films starting with the biopic of a music legend unlike any other. The Indian Media and Entertainment industry is at a very importantjuncture, with the next two decades poised for amazing growth. As a national studio our partnership with Mercuri placesus is a great position to deliver enthralling content to millions of fans India and globally during this very exciting phase.”
Sriram Bakthisaran, MD & Group CEO, Mercuri says “A resurgence of quality content from the region which is home to the four thriving film industries besides a large entertainment-hungry viewership, a larger than life fan following base seen nowhere in the world and the content coming out from this region fast attracting global interests and gaining prominence on pan India scale and with our already significant presence in the south market having serviced some of the biggest production houses and the celebrities in the past, we feel we are better placed to expand our offerings than before as we jointly venture out to feed all stake holders including the consumer. As Mercuri has all the experience and knowhow with their global exposure, am very confident that this collaboration will further elevate the best practices and production standards being used in the business.” said Sriram.He further added, “In Connekkt Media, we not only have a trusted partner forthis venture but also a clear and strong understanding of the entertainment industry and excellent relationships with various stake holders in the industry.” This first of its kind specialized unit will design, assemble, create, develop, execute content in collaboration with Connekkt Media.
About “Connekkt Media”
Connekkt Media is the Country’s first Pan-India Film Studio, with a special focus on Big Screen Entertainers, Connekkt Media is making films that travel across languages and geographies. With several mega budget filmsin production and pre-productionConnekkt Media has a robust lineup of films releasing over the next 3 years. In addition to the film studio business, Connekkt Media has a significant presence in fast channels and tech enabled syndication.
Mercuri, today is a multinational conglomerate with business interests in Consulting, Technology, Sports, Media & Entertainment with presence in the Americas, Canada, the Caribbean Islands and Europe besides India. Mercuri is fast expanding and spreading its tentacles in various unchartered territories. Mercuri has an enviable track record of having managed / worked with some of the top super stars from India in the entertainment and sports domains besides representing several sports teams. Mercuri’s primary focus has always been in the Regional Cinema and has rich experience having worked extensively with several leading Production houses and some of the biggest and finest films in the past decade helping generate alternate revenue streams. Mercuri has worked extensively in the world of Bollywood with focus more on the Regional Cinema in Tamil, Telugu & Kannada thereby having gained brand credibility negotiating several deals and executing them in style for the production houses and artistes.