Attharintiki Daredi Pushes Maa To No.1
Attharintiki Daredi Pushes Maa To No.1
The sensational hit of 2013, PowerStar Pawan Kalyan Starrer “Attharintiki Daredi” which was premiered on Maa TV on 11th January garnered over 19 TVRs and helped the channel in overthrowing the market leader GeminiTV and obtaining the No 1 Telugu Channel Status. This amazing feat has been achievable despite the fact that the pirated prints were available in public before the release and also the home video of the movie is out in the market for over a month before the telecast.
Though Gemini TV tried countering this highly anticipated movie by telecasting PowerStar’s earlier superhit “Gabbar Singh” and Nithiin’s “Gunde Jari Gallantayyindi” in an effort to dent Maa’s chances, Attharintiki Daredi still emerged the winner with 19TVRs with Gundejari Gallantayyindi getting 7.7 TVRs in the 4+ category.
If it had not been for Gundejari Gallantayyidi, Attharintiki Daredi would have got more than 24TVRs.